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What Is Seasonal Marketing?

Marketing campaigns help businesses reach new audiences, increase sales, and showcase products, services, or promotions. Certain times of year create extra traffic for businesses and websites, requiring a new approach to marketing to attract customers. Seasonal marketing during holidays or season transitions creates excitement and FOMO, or the fear of missing out on customers, encouraging action.

What is seasonal marketing?

Seasonal marketing is any promotion that a business runs during a specific time of year or sales season. These campaigns take advantage of the high traffic generated at specific times of the year, such as the winter holidays around Christmas, Hanukkah, and other holidays. Seasonal marketing often includes special seasonally themed promotions to cater to customers' seasonal needs. For example, customers shopping for Christmas may find Christmas-themed ads more appealing.

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