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What is Google Analytics: A Brief Guide

If you have a website, chances are you use Google Analytics to track how many people visit it, and what they do on it. Google Analytics is a powerful tool, but most people don't use it to its full potential.

With it, you can track the ROI of your online marketing, set up custom segments, goal tracking, filter your site data find underperforming pages, and more.

What is Google Analytics?

Google Analytics is a free reporting service provided by Google to track website traffic. It helps you understand the users who visit your website and their browsing behavior.

It's a popular website tracking platform with nearly 70k uses according to BuiltWith's Mega Technologies dataset:

Although there are some great alternatives, Google Analytics is one of the most adopted analytics tools on the market.

Why use Google Analytics?

No matter what type of website you run, having a better understanding of your visitors and how they behave on your site will help you achieve better results.

But if that's not enough, here are some reasons why you should use Google Analytics:

  • It's free - no problem here, Google doesn't charge users to use Analytics, which is great considering the amount of data you can pull from it.
  • It's fully automated - once you add the tracking code to your website, Google Analytics will automatically track, log, and store your data.
  • You can create custom reports - Using Google's built-in tools, you can create custom drag-and-drop reports very simply (more on that later).
  • Integration with other tools - Easily link your analytics with other Google tools such as Google AdWords and Google Search Console.
  • And that’s not even mentioning all the site-specific things you can learn from Google Analytics, like why visitors skip certain pages, the age/gender/location of your audience, or the type of content you should be writing about.
Related reading: Shopify Google Analytics

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