Facebook Marketing in 2022: A Very Short Guide

Facebook marketing is not optional. Facebook is the most used social platform in the world with 2.29 billion daily active users.

It’s not all vacation shots and bragging rights, either. Among Internet users aged 16-24, 53.2% consider social media to be their main source of brand research. 66% of Facebook users visit a local business page at least once a week.

But what should you do first? Do you need to advertise? What content should you publish? Does creating a business page mean you are in the metaverse?

What is Facebook Marketing?

Facebook marketing is the practice of promoting your business and brand on Facebook. It can help businesses build brand awareness, increase online followers, collect leads, and sell more products or services.

Facebook marketing strategies include:

Organic text, photo, or video content
Paid, or "enhanced," text, photo, or video content
Facebook Stories and Videos
Facebook ads
Facebook Group
Contests and Giveaways
Facebook Messenger Chatbot or Autoresponder
influencer marketing campaign

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