What Is Cross Selling

Online businesses often employ cross-selling (and upselling) to increase income for current consumers.

Cross-selling is the practice of persuading a consumer to buy something other than the main offering. A typical example would be providing customers with the option to add bookmarks to their basket in addition to purchasing a new book. Additionally, upselling offers customers a core product upgrade. Offering consumers a larger version of the same product, for example, is a classic form of upselling.

These tactics help companies retain consumers and increase sales opportunities. Data about current consumers is essential to implement cross-selling and upselling techniques, from the products purchased to the browsing history of the products.

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